Google Consent Mode v2
Consent Mode v2 is a technology from Google that makes it possible to use some of Google's tags and scripts without cookies being set until the user has given their consent for its use. Without consent, Google will carry out a limited tracking of the traffic and possible conversions. The advantage of this is that we can then see statistics and conversions in our tools even though the visitor has not given us consent for cookies.
Consent Mode v2 is currently supported by the following Google products:
- Google Analytics
- Google Ads (Google Ads Conversion Tracking & Remarketing)
- Floodlight
Our solution supports all the defined Consent Types that exist within the scope of Consent Mode v2:
- functionality_storage, upon consent for necessary.
- security_storage, upon consent for necessary.
- analytics_storage, upon consent for statistics.
- ad_storage, upon marketing consent.
- ad_user_data, upon marketing consent.
- ad_personalization, upon marketing consent.
- personalization_storage, upon marketing consent.
We automatically update the underlying APIs in Google Consent Mode v2 and this works both with global site tags (gtag.js) and Google Tag Manager.
Read or setup instructions to get started.