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Implementation options

There is no single implementation pattern that fits every Google Tag Gateway setup.

The right choice depends on how your tags are loaded, how much control you have over script order, and how your current CookieTractor implementation behaves.

This page outlines the most common approaches and when each of them makes sense.

Use advanced consent mode

Advanced consent mode is usually the best fit when GTG is enabled and script order is harder to control.

In this setup, Google tags are allowed to load before the user has made a consent choice, while Google Consent Mode controls how those tags behave until consent has been granted or denied.

This is often the most practical approach when your setup uses a managed delivery path or when you want to avoid relying on strict blocking behavior.

Use Google Tag Manager through GTG

If you already use Google Tag Manager, it may make sense to move your Google tags into GTM and deploy the GTM container through Google Tag Gateway.

This gives you a more centralized setup and can reduce the complexity of mixing multiple Google tag implementations. It is often a good fit when GTM is already the main place where you manage your Google tags.

Use a manual GTG setup

Some GTG setups give you less control over how tags are injected and in what order they load.

If script order is difficult to control, a manual GTG setup may be a better option. This gives you more predictable control over how the Google tag or GTM container is loaded on the page, which can make timing issues easier to understand and resolve.

Keep a standard setup

If GTG is not enabled, or if your current implementation already behaves as expected without it, there may be no reason to change your setup.

In that case, a standard CookieTractor and Google Consent Mode implementation may still be the right choice.

A simple way to choose

A useful rule of thumb is:

  • use advanced consent mode when GTG is enabled and you want the most robust setup
  • use GTM through GTG when GTM is already your main Google tag setup
  • use a manual GTG setup when you need more control over script order
  • keep a standard setup when GTG is not part of your implementation

Support

Do you have questions about how to get Google Tag Gateway working with CookieTractor? Feel free to contact us at google@cookietractor.com.​